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Taking on breast cancer together

Tetley’s been at the heart of Australian conversations for over 100 years, and we think there’s one topic Aussies aren’t discussing enough.

With breast cancer remaining the most commonly diagnosed cancer among women (and rising in men), it’s time we got it off our chests, Australia.

We’re proudly partnering with Breast Cancer Network Australia to raise awareness and support those impacted by breast cancer.

So whether it’s chatting over a cuppa, or even just picking up a pink pack at the supermarket – we’re coming together to start a conversation.

The Pink Pack

Not only do Tetley cuppas taste good, we also make sure it does good too. That’s why we have partnered with Breast Cancer Network Australia (BCNA) to assist in the vital work they do to support those affected by breast cancer. For every pack sold of the Tetley Tea Cup Bags pack of 100, we donate 5 cents to this important cause.

You can’t miss it - look for the Tetley pack with the pink mug and BCNA pink lady logo next time you’re in store to know you are picking up a Pink Pack and helping to make a real difference.

Shop now

Donations

When it comes to breast cancer, your donation – however big or small – can make an impact.

Every dollar helps ensure that Australians affected by breast cancer receive the very best care, plus free access to information, resources, and the support services they need.

For every pack sold of the Tetley Tea Cup Bags 100 pack, we donate 5 cents to this important cause.

So join us in supporting BCNA and pick up a Pink Pack or donate directly through the link below.

Donate now

Support

With 1 in 7 women and 1 in 556 men expected to be diagnosed in their lifetime, it’s likely that you or someone you know will be directly affected by breast cancer

BCNA has a multitude of tools and services, including a service finder that helps you find the support you need in your area through an easy search function.

As well, BCNA has created My Care Kit – a free pack designed to support anyone who has recently had breast surgery or is undergoing radiation therapy.

The BCNA Network is a community designed for those affected by breast cancer. It offers people a safe space to connect, share stories, and support to feel a little less alone in their struggle.

The Pink Pack

You can’t miss it - look for the Tetley pack with the pink mug and BCNA pink lady logo next time you’re in store to know you are picking up a Pink Pack and helping to make a real difference.

Shop now

Donations

When it comes to breast cancer, your donation – however big or small – can make an impact.

Every dollar helps ensure that Australians affected by breast cancer receive the very best care, plus free access to information, resources, and the support services they need.

For every pack sold of the Tetley Tea Cup Bags 100 pack, we donate 5 cents to this important cause.

So join us in supporting BCNA and pick up a Pink Pack or donate directly through the link below.

Donate now

Support

With 1 in 7 women and 1 in 556 men expected to be diagnosed in their lifetime, it’s likely that you or someone you know will be directly affected by breast cancer

BCNA has a multitude of tools and services, including a service finder that helps you find the support you need in your area through an easy search function.

As well, BCNA has created My Care Kit – a free pack designed to support anyone who has recently had breast surgery or is undergoing radiation therapy.

The BCNA Network is a community designed for those affected by breast cancer. It offers people a safe space to connect, share stories, and support to feel a little less alone in their struggle.

Here’s how to get involved

There are plenty of ways to get involved with the cause, all the way down to enjoying a cup of tea.

Purchase

Just by purchasing a Pink Pack, Tetley Tea Cup Bags pack of 100 teabags, you’re helping raise funds that make a real difference for those affected by breast cancer with 5 cents of every pack being donated directly to the cause.

Purchase a pack

By sharing this campaign you can help raise awareness of breast cancer, the importance of conversation, and the need for regular self-examination. Together, we can make a difference.

Donate

You can directly donate to BCNA by visiting the link below.

Donate now

FAQ’s

Breast Cancer Network Australia (BCNA) is Australia’s leading breast cancer consumer organisation. BCNA provides information and support to those diagnosed and their supporters, opportunities to connect with others going through a similar situation and work to influence a stronger healthcare system to ensure all Australians affected by breast cancer receive the very best care, treatment and support.

October is Breast Cancer Awareness Month, a good time for us all to stop and reflect on a disease which affects so many Australians.

Tetley Tea has been at the heart of important conversations across Australia for 180 years and are proudly partnering with BCNA to raise awareness, prompt important conversation and support those affected by breast cancer.

The campaign aims to raise awareness and prompt conversations of breast cancer, even the uncomfortable ones, bringing light to the topic through the voices of those impacted, providing information on the signs, symptoms and resources.

The campaign leverages Tetley's established position in Australian conversations to encourage discussions about breast cancer symptoms, diagnosis, and treatment.

5c from every Tetley Tea Cup 100 pack sold in Australia is donated to BCNA to support vital breast cancer care, treatment and support.

Every dollar helps BCNA ensure that Australians impacted by breast cancer get free information, resources, and support services, and access to the very best treatment.

BCNA provides information and support to those diagnosed and their supporters, opportunities to connect with others going through a similar situation and work with government and health professionals to influence a stronger healthcare system

The money raised through our partnership with Tetley Tea will go towards providing information and support to all those impacted by breast cancer. This includes our My Journey online tool – a free resource providing up-to-date, reliable information tailored to a person’s individual diagnosis and treatment.

You can purchase your Tetley Tea Cup 100 pack as you normally would from your local supermarket or wherever Tetley is available. Look for the BCNA logo and pink mug on the front to know you are purchasing the pink pack. Products may not be available at all stores. Buy from the stores near you – (insert shopping list) Coles / Woolies.

You can donate additional money to BCNA by scanning the donation QR code. Alternatively, you can visit – BCNA INSERT LINK – to donate online.

Call BCNA Helpline on 1800 500 258 or visit https://www.bcna.org.au/helpline/

Breast cancer is not one disease, but a range of different types and subtypes of disease that are referred to as “breast cancer”. Breast cancer is different for each person. Therefore, the treatment you have for breast cancer may be quite different from the treatment other people have.

If something doesn’t look or feel right, consult your doctor or health professional. For more information about breast cancer please refer - https://www.bcna.org.au/resource-hub/articles/about-breast-cancer/

Early detection of breast cancer while it is small and confined to the breast provides the best chance of effective treatment. Being aware of the normal look and feel of your breasts is important. If you notice any changes, see your doctor.

If something doesn’t look or feel right, consult your doctor or health professional. For more information please refer - https://www.bcna.org.au/resource-hub/articles/breast-awareness/

Tetley has been integral to millions of conversations between Australians for 180 years. Whether happy or sad, a bit of gossip or earnest conversation Tetley has been at the heart of all, so naturally links to something as important as this that needs to be talked about.

It’s not our intention to offend, we selected the word uncomfortable to reflect how difficult it can be to either take that first step to talk to someone about a concern they might have with their breasts, or to discuss a diagnosis with friends and loved ones.

The purpose of the mug is to raise awareness and spark discussion about breast cancer it is not a diagnostic device.

he purpose was to stimulate conversation and awareness, and this is a good way to do this, many an important discussion is supported by a cup of Tetley.

The important point here is having something that raises awareness and possibly action by individuals. The earlier the diagnosis and treatment the greater the chance of survival and this is what this initiative is hoping to support.

You are right, for the purposes of this guide the illustration shows a woman, as they represent the largest group being diagnosed each year, but the tips on self-examination apply equally to both genders.

You are right this would have been useful to include.

BCNA is a consumer organization there for the thousands of Australians diagnosed with breast cancer each year, they are about making this difficult journey that little bit better and we are proud to be able to support this.

Women represent the largest group being diagnosed each year, so it makes sense to emphasise this, but the message is important to all genders.

The mugs are not for sale, they are just a gesture as a part of this campaign

Not at all, partners have helped us to deliver this campaign, and it is right that we ensure their costs are covered

We will be donating 5 cents from every pack of Tetley Tea Cup Bag 100s pack sold.

Far from wanting to distress anyone, our intent is to raise awareness among men and women of how to monitor changes in your breast and the importance of bringing it to the attention of a medial professional as early as possible.

The expertise and sensitivity Alex has applied to this assignment is commendable. Like many ceramicists Alex has a studio which represents the diversity of her skills and talents.

The purpose of the mug is to have something physical to raise awareness of a possible symptom to look out for, it is the surface of the mug that has an imperfection that can be felt, and it is hoped that this will help drive discussion and awareness of breast cancer, possible signs and how to monitor your breasts and the importance of early diagnosis and treatment.

Taking on breast cancer together

The Pink Pack

Donations

Support

The Pink Pack

Donations

Support

Here’s how to get involved

FAQ’s

Who is Breast Cancer Network Australia (BCNA) ?

Why has Tetley started this campaign now?

Why have Tetley Tea and BCNA partnered together?

What is the Uncomfortable Cup campaign and how does it raise money for BCNA?

Where will the money raised through this partnership go?

How can I purchase a pack of Tetley Tea 100?

If I would like to donate additional money to BCNA through the Tetley Tea campaign, how do I do this?

If I am diagnosed with breast cancer, how can I get in contact with BCNA?

What is breast cancer?

How can I be breast aware?

What is the link between Tetley and breast cancer?

Why use a phrase like uncomfortable for this campaign? ‘Uncomfortable’ downplays a disease that is killing over 3,000 Australians a year.

Do you not think that there is a risk that people will dismiss something they have found as it does not match the ‘imperfections’ on the mug?

How did you think that drinking Tetley out of a mug which is in essence a breast with lumps and other symptoms on was a good idea?

Each year 21,000 people in Australia are diagnosed with breast cancer each year, what evidence do you have that breast cancer is not being talked about?

Why only show a woman’s breast, breast cancer effects men as well?

Then why have you not highlighted this?

If the intent of this campaign is to drive awareness of the importance of early diagnosis and self -examination. why partner with someone like Breast Cancer Awareness Association whose role is to ensure people get the best treatment and support once they have been diagnosed?

Looking at BCNA it seems to be an organization supporting women, is your campaign targeting women only?

What proportion of the sale of these mugs goes to support BCNA?

Is this not just a commercial promotional platform for Tetley and Muddy Clay Play?

What is Tetley doing to support the fundraising?

Why would you produce a ceramic mug which reminds people suffering with breast cancer of the lump or other signal in their breast that was the source of this terrible journey they are on?

Why choose Alex Draper for such an important task, the North Coast Mud Trail cites her as ‘specializing in the strange, shaper of the unnecessary, chameleon of the mud’?

I have seen the hamper you gave to influencers explaining the mugs reflecting the ‘imperfection’ my breast has, how can you be so thoughtless what I have is not an imperfection it is a tumor?